Pricing and Market Access Case Study: Medicaid Channel Strategy
Client Situation Due to changing market dynamics—namely, increasing competition and increasing payer management in an historically…
The healthcare landscape has dramatically changed, and market access has become critically important to the success of pharmaceutical and biotech products. Market access dynamics for products are becoming more complex and challenging, requiring careful evaluation and evidence-based solutions. We help clients realize success in this difficult environment through a number of different offerings:
- Market access performance diagnostic
- Channel strategy
- Contracting strategy
- Account segmentation and prioritization
- Account management excellence
- Benchmarking and operations improvement