Market Insights

In today’s marketplace, companies cannot afford to base critical decisions on sparse information or intuition. EVERSANA MANAGEMENT CONSULTING works with clients to develop the broad fact base—and actionable insights—required to adequately inform strategic decisions. We deliver these insights through a number of mechanisms, including:

  • Qualitative and quantitative primary research with payers, providers, and patients
  • Desk research, secondary data analysis, and decision-support modeling
  • Scenario planning and competitive gaming

We work with clients to provide market insights that support decisions in a wide range of areas, including:

  • Due diligence evaluation
  • Franchise and portfolio strategy
  • Clinical development strategy
  • New product planning
  • Launch strategy
  • Pricing, contracting, and market access strategy
  • In-line brand planning
  • Life cycle management strategy
  • Customer segmentation

Need advisors focused exclusively on the life sciences industry?

We can help you address strategic, tactical and operational concerns to increase value across your entire product life cycle.

Case Studies