Growth Maximization Case Study: Strategic Brand Planning
Client Situation Our client, a midsize biotech company, had launched its first oncologic in an increasingly crowded market and requested…
Today, it is more important than ever for executives and marketers to maximize the value of their brands across the product lifecycle. We leverage our extensive experience in brand planning and proven methodologies to guide product success. Key service offerings for in-line products include:
- Brand performance diagnostic
- Brand planning and strategy development
- Payer value proposition refinement
- Contracting strategy
- Lifecycle planning
- Loss-of-exclusivity planning